When looking to open up your own shop, perhaps the most important thing you should understand is the need for great display equipment. In terms of shelving solutions, you'll never run out of choices. However, you should ensure that the equipment you're looking to buy is suited for the type of business that you plan to start. Here are three tips on how to choose the correct display shelving solutions for your start-up business.
Think about Practical Features
When starting the shop fitting process, the first thing you should consider is the type of shelves that you're going to acquire. You should choose one that provides a decent amount of light as well as easy access to the products inside of it. If your business is focused on selling jewellery or expensive pieces of equipment, you're going to have to spend out more money on glass cases for the extra protection that they offer. Glass cases are the most expensive type of shelving solutions, but they do have one primary advantage – they don't break as easily as other shelves. Ultimately, this means that a potential thief will have a harder time stealing your products.
Aesthetics
After you've thought about the practical features, it's time to consider the design of the store. If you plan to frame the shelves, make sure to use the same colours as the walls or the furniture of your store. The shelves must look like they truly belong in your store. Another important factor is the height of the shelves. Generally, you want to place the shelves at eye-level so that the jewellery pieces are easily viewable by customers. Because glass cases have multileveled shelves, you should place your most valuable merchandise at the top.
Lighting is also extremely important. It's generally recommended that you use a dimmer, yellow light around the jewellery display cases in order to complement the gold and silver jewels on display.
Weigh the Price against the Features
Smart shop owners know that a great deal of their money must be invested into display cases in order to maximise profits. If you feel that you are going over budget by getting the display cases that you want, there are other options that you could try.
For example, a lot of stores switch through their display cases over time to diversify their brand. As a result, you should keep your eyes peeled for bargain sales at the end of each year. You could get a great deal on display cases.
For more information or professional assistance in choosing the right display cases for your business, talk with professional shop fitters.
Share